SEARCH ENGINE OPTIMIZATION(SEO)
SEO stands for Search Engine Optimization. It’s the practice of optimizing web pages and content to improve their visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to drive organic (non-paid) traffic to a website. SEO involves various techniques and strategies, including
SEARCH ENGINE MARKETING(SEM)</h5
SEM stands for Search Engine Marketing. It’s a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid advertising. SEM primarily involves the use of paid search advertising, commonly known as pay-per-click (PPC) advertising. Here are some key components of SEM
CONTENT MARKETING
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Rather than directly promoting a product or service, content marketing aims to provide useful information, educate the audience, and build trust and credibility with potential customers. Here are key components and strategies involved in content marketing
SOCIAL MEDIA MARKETING
SMM stands for Social Media Marketing. It refers to the use of social media platforms and websites to promote a product or service. SMM involves creating and sharing content on social media networks to achieve marketing and branding goals. Some key aspects of social media marketing include
EMAIL MARKETING
Designing and implementing email campaigns to nurture leads, promote products or services, and maintain communication with customers, leveraging segmentation and personalization for higher engagement.
GOOGLE ADS
Google Ads is a powerful digital marketing tool that allows businesses to reach their target audience through online advertising on the Google search engine and other websites in the Google Display Network.
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